Dan J. Harkey

Master Educator | Business & Finance Consultant | Mentor

Car Invoice Price and Dealer Markup: Part III of III

What to Say Back:

by Dan J. Harkey

Share This Article

Summary

What to Say Back” response guide: that pairs directly with the Dealer Language Translation section. Your tone is practical, calm, and assertive—designed to help buyers feel empowered and confident in maintaining control without sounding confrontational.

💬 What to Say Back: Smart Responses That Keep You in Control

Use these short, neutral statements to slow the process, reset leverage, and bring the conversation back to facts.

When They Push Urgency

Dealer says: “This deal is only good today.”
You say:

“That’s okay.  I don’t make financial decisions under time pressure.”

Dealer says: “Someone else is coming to look at it.”
You say:

“If it sells, that’s fine.  I’m focused on the right deal, not just this car.”

Calm confidence beats artificial deadlines.

When They Avoid the Total Price

Dealer says: “Let’s focus on the monthly payment.”
You say:

“I’d like to agree on the out-the-door price first.”

Dealer says: “We can make the payment work.”
You say:

“I’m more concerned with the total cost than the payment.”

Whoever controls the price controls the deal.

When Add-ons Appear

Dealer says: “All our cars come with this package.”
You say:

“Please remove it from the price, or I’ll pass on this vehicle.”

Dealer says: “You’ll really want this protection.”
You say:

“I’m comfortable declining optional add-ons.”

Dealer says: “It’s already installed.”
You say:

“Then please discount the vehicle accordingly.”

Optional means optional—no exceptions.

When Fees Are Vague

Dealer says: “That’s just a standard fee.”
You say:

“Does Law require it, or is it dealership policy?”

Dealer says: “Everyone pays that.”
You say:

“Then it should be clearly itemized and explained.”

Legitimate fees survive scrutiny.

When Financing Gets Murky

Dealer says: “This is the rate you qualify for.”
You say:

“I have a pre-approval at a lower rate.  Can you beat it?”

Dealer says: “The bank requires this coverage.”
You say:

“Please show me where that’s required in writing.”

Dealer says: “It’s only a few dollars more per month.”
You say:

“What does that add to the total cost over the loan term?”

Always convert payments into totals.

When Warranties Are Pushed

Dealer says: “Most customers choose this.”
You say:

“I’m not most customers.  I’ll decline.”

Dealer says: “You can cancel later.”
You say:

“Then I’ll decide later, not today.”

Fear sells warranties.  Math cancels them.

When Trade‑In Numbers Get Blended

Dealer says: “We’ll roll everything together.”
You say:

“Let’s finalize the vehicle price first, then discuss the trade.”

Dealer says: “This is the best we can do overall.”
You say:

“Please break out the numbers so I can review each part.”

Separate deals expose real values.

When Paperwork Is Rushed

Dealer says: “It’s just standard paperwork.”
You say:

“I’ll take a few minutes to read it.”

Dealer says: “We’ll fix that later.”
You say:

“Let’s fix it now and put it in writing.”

Nothing matters until it’s signed—everything matters once it is.

When You’re Ready to Walk

Dealer says: “What would it take to earn your business today?”
You say:

“A clear out‑the‑door price with no add-ons.”

If pressure continues, say:

“I’m going to step away and think about this.”

Walking away is not losing—it’s leverage.

🧠 Buyer Mindset Reset

  • You are not being difficult
  • You are not expected to decide immediately
  • You are not obligated to buy today

The right deal doesn’t collapse when you slow down.