Dan J. Harkey

Master Educator | Business & Finance Consultant | Mentor

Real Estate Lending: Deal Viability Decision Matrix

Because Time Is the Only Asset You Don’t Get Back

by Dan J. Harkey

Share This Article

How to Use This

  • Score each category 0–3
  • Be honest (brutally)
  • Add the scores
  • Let the math—not hope—decide

Scoring Key

Score

Meaning

3

Strong / Lender‑Friendly

2

Acceptable with Conditions

1

Weak / Headache

0

Deal Killer

Core Viability Matrix

Category

0 – Deal Killer

1 – Weak

2 – Acceptable

3 – Strong

Borrower Credit

<620, unresolved events

Marginal, recent issues

Clean but thin

Strong, documented

Liquidity / Net Worth

Undisclosed or nonexistent

Bare minimum

Adequate for leverage

Clearly exceeds needs

Experience (Sponsor)

First‑timer, no bench

Adjacent experience

Relevant track record

Proven executor

Property Quality

Obsolete/distressed

Tired/special‑use

Marketable

Prime / stabilized

Cash Flow / DSCR

<1.00 or speculative

Thin/pro forma heavy

Acceptable with cushions

Strong & proven

Leverage (LTV / LTC)

Aggressive/unrealistic

High risk

Market‑aligned

Conservative

Exit Strategy

“The market will…”

Soft assumptions

Logical, documented

Clear & verifiable

Documentation Quality

Missing/inconsistent

Late & messy

Complete but slow

Clean & prompt

Timeline Reality

Fantasy

Optimistic

Reasonable

Conservative

Borrower Behavior

Defensive/evasive

Overconfident

Cooperative

Professional

Score Interpretation (This Is the Part People Ignore)

25–30: GREEN DEAL

Proceed aggressively

Broker Action

  • Selectively shop lenders
  • Maintain leverage in negotiations
  • Protect speed and momentum

Reality

This deal has a spine.

18–24: YELLOW DEAL

⚠️ Proceed with restructuring

Broker Action

  • Reset leverage or pricing early
  • Pre‑educate Borrower
  • Control lender exposure

Reality

This can fund—but only if everyone behaves.

10–17: ORANGE DEAL

🟠 Park or deeply restructure

Broker Action

  • Stop mass submissions
  • Demand fixes before resubmitting
  • Reduce time investment

Reality

This deal is one bad email away from death.

0–9: RED DEAL

🛑 Kill it

Broker Action

  • Walk immediately
  • Document your exit
  • Save your calendar

Reality

No lender.  No structure.  No miracle.

Mandatory Override Rules

(Read These Twice)

  • Any 0 in Credit, Exit, or DocumentationAutomatic Orange or Red
  • Borrower Behavior ≤1 → Deal likely dies late and loudly
  • More than two categories scored 1 → Expect slow fade
  • Borrower arguing the matrix → Add one hidden −2

Broker Self‑Preservation Checklist

Before submitting a deal, ask yourself:

  • Would I fund this with my own money or Grandma’s money?
  • Can I explain the risks in one paragraph?
  • Have I prepared the Borrower for worse terms?
  • Do I already have a Plan B lender 

If any answer is “no”—pause.

Final Broker Truth

Most deals don’t die because of one fatal flaw.
They die because of multiple tolerable weaknesses piling up quietly while the broker “stays optimistic.”

This matrix prevents that.

Score it.  Believe it.  Act accordingly.