Summary:
World War II brought about a significant shift in societal norms. With many men serving in the military, women, with immense courage, stepped into the manufacturing jobs. This was a stark contrast to the traditional role of women, who were primarily responsible for childcare, household chores, and supporting their husbands.
The transition of women into the workforce was not a spontaneous shift. It was a result of a well-crafted propaganda campaign. Rosie, a symbol of the vital role of women in the industrial complex and the American Enterprise, was the centerpiece of this campaign.
Article:
Rosie, a fictional character, was the face of an ad campaign designed to inspire women to join the workforce. She was a symbol of patriotism and industriousness, embodying the collective efforts of women as a crucial part of the economic engine. The 'We Can Do' posters, with their compelling message, were instrumental in shaping public perception and motivating women to take on new roles.
The Rosie effect continued into the 1960s with the passage of the Equal Pay Act of 1963 and Title VII of the Civil Rights Act of 1964. The same applies today, regarding equal rights and sometimes preferential treatment. Rosie's image and spirit represented the continued influence of women's roles in the workforce.
https://en.wikipedia.org/wiki/Rosie_the_Riveter
https://www.nps.gov/rori/learn/historyculture/who-was-rosie-the-riveter.htm
https://www.britannica.com/topic/Rosie-the-Riveter