Summary
Consumers wield significant influence over corporate behavior through their purchasing decisions and public feedback. This power is particularly evident when ‘woke’ corporations, led by a management structure of misfits and sociopaths, attempt to engage in social engineering.
Corporations are supposed to be driven by profits and comply with the law and applicable regulations. In many instances, sociopaths climb the corporate ladder to the top. When they arrive, they begin modifying the culture of the corporation to adopt their ideological leanings. In other cases, corporations rely on outside advertising agencies that also attempt to impose their ideologies on consumers.
One of the most talked-about instances was when Budweiser beer instituted a marketing campaign that featured a woke young tranny,' using this controversial figure in its marketing. This strategy, while bold, led to significant financial losses and damaged reputation. Budweiser is now working hard to repair the damage, a process that is proving to be challenging.
As part of its recovery strategy, Budweiser has returned to a more traditional approach in its advertising. They are now featuring masculine male figures, portraying a challenging and enjoyable lifestyle, a stark contrast to their previous controversial marketing tactics.
In most cases, the government propaganda machine pressures corporations to abide by their social-engineering manufacturing rules, like the phony global warming frenzy and the COVID-19 fraud. These refer to instances where corporations, under pressure from the government or other entities, may exaggerate or downplay environmental or health crises for their profit. Behind the backdrop of these strategies are profiteers who will bend society for profits, without reservation or common sense. In all cases, public opinion and consumer choices were successfully modified by profit-seeking, very dark forces.
Article:
In the realm of advertising, truthfulness is not just a virtue; it's a necessity. When companies deviate and present false and misleading claims, it may trigger regulatory intervention, lawsuits, and bad public relations for the companies. This reassures consumers that there are mechanisms in place to hold companies accountable for their actions.
Corporations, mainstream, and social media will sell out for advertising dollars. Also, government compulsion will cause corporations to bend to the level of stupid, like diversity, equity, and inclusion, identified pronouns, and woke agendas. All these are from the Marxist playbook, have nothing to do with profit motives, and serve as a bureaucratic drag against corporate profits. They burrow into corporations like fleas on a dog.
An early adopter of modifying and manufacturing public opinion, from approximately 1920, was Edward L. Bernays, a key figure in the early 20th century who played a significant role in revolutionizing propaganda methods. His focus on subliminal psychosexual influences, inspired by his uncle, the renowned Austrian psychoanalyst Sigmund Freud, was a game-changer. Bernays' adoption of his uncle's subliminal psychosexual suggestions had a profound impact on the behavior of mass populations and consumer purchasing habits. It's a testament to the power of propaganda in shaping personal decisions.
Many American corporations hired him to help increase sales by using subliminal suggestions that appealed to consumers' emotions. Rather than selling a car because of its quality and durability, sell it because you will attract more and better-looking women. He convinced women to smoke cigarettes in public by appealing to the social acceptability and the subconscious need to be independent of men. He convinced Americans to eat eggs and bacon as a tradition. He sold the concept of "sell the sizzle, not the steak," with a long history of successes.
He even thought up a more socially acceptable replacement name for the negative connotation of propaganda by renaming the activity "Public Relations (PR)." This guy was one smart dude. But not all corporate advertisers were as savvy as this dude.
List of Corporate Public Relations catastrophes:
Budweiser, the famous beer manufacturer, used a transgender person, Dylan Mulvaney, to promote the brand to attract younger audiences. It backfired, resulting in a loss of reputation and billions of dollars in stock value. Beer drinkers are not interested in woke ideologies.
https://en. wikipedia. org/wiki/Bud_Light_boycott
https://hbr. org/2024/03/lessons-from-the-bud-light-boycott-one-year-later
Volkswagen DieselGate in 2015. The German car manufacturer got caught modifying the defeat devices to cheat on emissions tests. The impact was losses of roughly USD 34. 8 billion in fines, refits, and legal costs, plus $8. 75 billion to resolve an SEC-related case, plus investor lawsuits of $4. 1 billion.
Consumers were given choices of direct compensation, buy back the car, or send the car in for modification. The scandal, while catastrophic, has subsided.
No one ever mentioned the fact that the Volkswagen diesel engine was one of the most well-engineered in the history of mechanics and would last longer than the life of most car owners.
https://en. wikipedia. org/wiki/Volkswagen_emissions_scandal
Joe Camel cartoon campaign. R. J. Reynolds launched the campaign in the late 1980s. The purpose was to attract younger (underage) smokers.
https://en. wikipedia. org/wiki/Joe_Camel
While I've highlighted a few instances where companies weathered the storms and recovered, it's important to note that there are many more such stories. These instances of resilience should give us hope, even in the face of corporate crises.